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Mobile Typography Overview

Gotham is the primary font for Scott & White Health Plan’s website. Standard Gotham is used for headlines and Gotham Narrow is used for body copy. See below for guidance on what styles are used throughout the site. In the PSD available for download all styles have been added to character styles and are labeled according to this guide.

For layout purposes we designed at 2x. For example, Headline LG when programed is 22/26 px, but when in a comp it is 44/52 px. This applies for everything else as well - spacing, corner radius etc. The style names directly relate to desktop, ie, if you use Headline LG on Desktop, for the most part, you should use Headline LG on mobile.